Read Through to the end, the goal is reached!
Bits: Ever since being taken off the air in 2006, fans of “Veronica Mars” have been clamoring, calling and pleading for its return.
Today, producer/creator Rob Thomas and star Kristen Bell officially launched a Kickstarter campaign for the “Veronica Mars” movie. The goal? $2 million dollars in 30 days in order to make this happen, so its time to put up or shut up guys. The $2 million will be to finance the movie, with Warner Bros. Digital Distribution agreeing to front costs for marketing, promotion, and distribution. If this all comes together, production would get underway this summer, and the movie would get a limited theatrical run in early 2014, before heading to VOD, iTunes and other digital outlets.
This is pretty game-changing news, not just for fans of “Veronica Mars” (who are undoubtedly thrilled) but any niche/cult properties studios may still want to exploit, but not quite have the financial reasoning to do so. Warner Bros. has long maintained that while the show has a following, it wasn’t enough for them to greenlight the kind of budget and campaign a regular movie would need. But this indie minded approach is a bit of a workaround, though one wonders about the ethics of taking money from fans to finance something that will make money for WB for years to come.
Read more and Watch the campaign promo via The Playlist.
You did it, Marshmallows!
Less than 11 hours after Rob Thomas and Kristen Bell announced a Kickstarter campaign, fans have raised the $2 million necessary to finance a Veronica Mars movie. It’s officially on!
“My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Mars creator tells EW. “And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.”
“I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable — just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing,” says Bell.
Bits via EW
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