In many ways the technology of our time is starting to catch up to the world that Gene Roddenberry imagined when he created Star Trek. Our 3D printers are basically replicators, our cell phones are pretty good substitutes for communicators, and Siri is just one example of voice activated computers. So it makes total sense that a promotion for the new Star Trek film would involve a bit of today’s technology.
Paramount Pictures has teamed up with Qualcomm Labs to create a new Star Trek Into Darkness application for smart phones that will allow users to closer interact with the soon-to-be-released film. The app functions by analyzing its surroundings using audio scans, geo-location recognition, and image recognition functionality. When it picks up on promotion for the new Star Trek movie it gives the user access to cool exclusive features. The first opportunity to use the app will come during this year’s Super Bowl, which will include a new Star Trek Into Darkness TV spot during the second quarter.
But the promotion doesn’t end there. Each person that downloads the app will be automatically entered into a sweepstakes where the winner will get a VIP trip to the U.S. premiere of Star Trek Into Darkness. To enter the contest now you can simply go to StarTrekMovie.com/CES.